About Blue Magic

Our Mission

Our mission has been and always will be to build the best damn guitar strings on the planet. Period.

We want to have all of our customers LOVE their strings because when they sound better they play better. 

We are dedicated to excellent customer service, going above and beyond what other string companies just pay lip service too.  

Our Commitment

Our commitment is to you, our musicians, luthiers, guitar techs who bust their ass every week just to make a living. And when you’ve “made it” we want to be one of the equipment companies that helped get you there. 

We WILL NOT scrimp on quality. Ever.

We figure if we make this commitment, then you’ll make a commitment to us, and we’ll all be better off in the end. 

The Company

Blue Magic was just a dream of a rock and roll guitar player a few years ago. With a little urging, the company was launched with new string sets based on new technology, superior materials and a commitment to top quality. 

We don’t think of ourselves as a guitar string company, but rather a family of local musicians sewn together by love of music and superior sound,

We thought we’d be successful. But it’s become more that we dreamed. Every customer, guitar player, bass player and tech has given us amazing and positive feedback. 

Just take a few minutes and read the ton of  testimonials we’ve gotten. Pretty amazing actually. 

We look forward to being of service to you and providing you the best guitar strings possible. And as we say – and our customers agree – Everything else is just CRAP.

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